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World Green Tea Conference 2010
Brief Summary
Organizer
World Green Tea Association
Dates
October 28 ~ 30
Place
Medium Hall Earth, Granship
Contents
Specialists of tea culture and researchers from all over the world introduced histories and cultures of tea in different countries, and based on the theme, there were discussions on necessary tasks and strategies to promote green tea culture as well as green tea industry to the world.
- October 28 : Session 1 "Tea Consumption and Tea Culture in Each Country"
- October 29 : Session 2 "Efforts to spread the green tea culture and create demand for tea."
- October 30 : Experience of Japanese Tea Ceremony (Togeppo Saiokuji-temple)
Participants from each country reported on the history of introduction of tea, how to drink tea, transition of the tea drinking style, consumption trend, and other topics. It was also reported that due to people’s preference for healthier lifestyle, popularity of Japanese food, and the interest in Japanese culture and other reasons, curiosity for green tea in many countries has been increasing.
There were discussions on trends in how to enjoy tea, and on tasks and suggestions for the future expansion of tea consumption.
Participants:
| Chairman | Mayumi Otsubo (President, Shizuoka Sangyo University) |
|---|---|
| Japan | Isao Kumakura (President, Shizuoka University of Art and Culture) |
| The U.K | Jane Pettigrew (Consultant / Writer) |
| The U.S.A | Pearl Dexter (Editor of TEA A MAGAZINE) |
| Russia | Kudryashova Anastasia (Assistant Professor, Lomonosov Moscow State University) |
| China | Xu Hongdao (Executive Vice-chairman of China International Tea Culture Institute) |
| Korea | Yung-Un Suk (Chief priest of Choui Zen Temple) |
<Major Topics and Suggestions>
During the 2-day conference, the following topics and suggestions were raised:
- The number of tea variations has grown, and tea is now served with confectionaries, used as an ingredient of desserts, or for cocktails, broadening ways to enjoy tea. Thus it is efficient to further create new products or style.
- In order to popularize Japanese tea internationally, it is effective to promote tea alongside Japanese cuisine or by demonstration of tea ceremony.
- It is crucial to show the appropriate way of serving tea depending on the type of tea, as well as how to store it.
- It is also crucial to create a simple and easy way of enjoying tea.
- It is necessary to develop products with higher functionality.
