As humans, we experience pleasure through mental and emotional stimulation. This reaction occurs through the five senses: seeing with our eyes, hearing with our ears, smelling with our noses, tasting with our tongues, and touching with our skin.
Nowadays, with people all having different interests and tastes, it goes without saying that one image can produce a variety of reactions depending on who sees it. At the World O-CHA (Tea) Festival, however, we work to bring out undiscovered charms of tea across multiple aspects, allowing for a shared experience of pleasure no matter the person. By proposing new ways to enjoy tea and taking advantage of tea’s ability to foster interpersonal relationships, we hope to spread tea culture and promote this special drink to more and more people around the world.
The Joy of Hearing
Tea time is common throughout the world. We chat with our friends and listen to music, each melody as unique as the country it comes from. By bringing together tea from across the globe, the World O-CHA Festival is a rare and precious opportunity to listen to the sounds of countries from all over the globe.
The Joy of Tasting
Without a doubt, tea culture and food culture are indelibly intertwined. At the World O-CHA Festival, you can taste this complementary relationship for yourself.
The Joy of Feeling
Tea drinking is a touch-based experience; whenever we drink tea, our fingers make contact with the china. The World O-CHA Festival conveys this experience through a variety of different tea sets, all with their own unique faces, a sense of warmth, and a chance to experience the texture of the tea leaves contained within.
The Joy of Seeing
Art, landscapes, tea sets. Tea time is colored with sights that tie together a spectrum of different colors and atmospheres. At this event, the visual pleasure of tea is yours for as far as the eye can see.
The Joy of Smelling
The aromas of tea are infinite in number, and the ways to enjoy them are just as many. The soothing fragrances at the World O-CHA Festival will allow participants endless opportunities to experience these olfactory sensations.