World O-CHA(Tea) Festival 2013

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World O-CHA (Tea) Festival 2013

Looking towards the 5th World O-CHA (Tea) Festival

People have been drinking tea since ancient times – its official history stretches back approximately 2,000 years, although legend has it that the people were enjoying tea around 5,000 years ago.
Crossing over into Europe in the 16th century, black tea became part of the culture of hospitality, as tea has spread throughout the world. It has become known not only as a drink but also as a facilitator of communication and a tool for producing scenes of peace and relaxation.
In recent years, the global interest in healthy living has led to heightened interest in Japanese food and green tea. The benefits of tea are being researched, and the health-related functions of tea are becoming clear.
Cultural exchange through tea is very important for deeper mutual understanding, while the propagation of tea plays a highly significant role in the health, mental well-being and stability of people.
The 4th “World O-CHA (Tea) Festival 2010″ was held in Shizuoka Prefecture in October 2010, with 28 countries and regions (including Japan) participating. The “World O-CHA (Tea) Festival” has advanced domestic and overseas exchanges through tea, and every time it is held there is a further increase in excitement and scale.
Tea has come to people’s attention since the airing in January 2011 of a TV program explaining the benefits of tea.
In view of this, there has been renewed awareness of the importance of continuously communicating the charm of tea and continuing to make tea-related proposals.
Therefore, together with holding the 5th “World O-CHA (Tea) Festival” in this prefecture in 2013 and providing the newest information about tea, we will also propose new ways of enjoying tea and further advance cultural exchanges through tea in order to spread tea culture and create demand for tea.