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World O-CHA (Tea) Festival

Enjoy Tea

Feeling O-CHA with the Five Senses

As humans, we experience pleasure through mental and emotional stimulation. This reaction occurs through the five senses: seeing with our eyes, hearing with our ears, smelling with our noses, tasting with our tongues, and touching with our skin.

Nowadays, with people all having different interests and tastes, it goes without saying that one image can produce a variety of reactions depending on who sees it. At the World O-CHA (Tea) Festival, however, we work to bring out undiscovered charms of tea across multiple aspects, allowing for a shared experience of pleasure no matter the person. By proposing new ways to enjoy tea and taking advantage of tea’s ability to foster interpersonal relationships, we hope to spread tea culture and promote this special drink to more and more people around the world.